Harley Davidson Motorcycles

What Is Harley Davidson Slogan, Tagline, or Motto?

What Is Harley Davidson Slogan, Tagline, or Motto?

Harley Davidson is more than a motorcycle brand. It became a national identity of bikers in the US. Harley Davidson is the priority of most riders. Everyone wants to ride a Harley motorbike.


If you want a good peek at the Harley Davidson culture and community, the Harley Davidson slogan, tagline, motto, and quotes say it all. They are a perfect depiction of what Harley Davidson means to bikers.


There is nothing like riding a Harley Davidson motorcycle on open roads, highways, and twisty roads. The experience of riding a Harley is unmatched.


Whether the Harley Davidson slogan, Harley motto, or H-D tagline, everything points out the freedom and culture the American brand offers.


The Harley Davidson motorcycling culture is the strongest. The Harley fan base is also very loyal to the brand. They live to ride and ride to live. They adopt the biker culture and community wholeheartedly.


Continue reading this article to learn more about Harley Davidson Slogan, Tagline, Moto, and Quotes.

1. Harley Davidson Slogan

Many Harley Davidson slogans have been used throughout the production. Different ad campaigns used different slogans, but the purpose and intent were the same throughout.

1.1 “The Motorcycle That Is Not Uncomfortable”

Harley Davidson Original Slogan: "The Motorcycle That Is Not Uncomfortable”
Photo Credit: Fritinancy

Harley Davidson ’s first slogan was used in 1912 for a Harley ad. This was the time when motorcycles used to be mopeds or motorized bicycles. It was also one of the most highlighted Harley Davidson captions Harley initially used.


Harley-Davidson has always marketed its bikes as being the most comfortable. More than a Harley Davidson slogan, it is a claim by the company. The brand takes pride in making one of the most comfortable bikes in the world.


Starting from 1903, when Harley Davidson was established, the company took pride in producing the most comfortable bikes for long-distance travel. The American National motorcycle brand has always remained consistent with its production strategy. The company is specialized in making cruisers, baggers, and touring bikes.


America is full of highways, open roads, wide backcountry roads, and twisties. This is the reason why cruisers and American baggers are the most popular motorcycle segments.


Besides, people love to go on cross-country rides and motorcycle tours. Therefore, this Harley Davidson slogan : “The Motorcycle That Is Not Uncomfortable”, is a perfect description of Harley motorbikes.

1.2 “Live to Ride, Ride to Live.”

The “Live to Ride” Harley Davidson slogan is another very popular Harley Davidson tagline the company uses very frequently. It is simple and quite straightforward. It ideally depicts the mindset of Harley riders and fans.


Without a doubt, if you are a true Harley Davidson fan, you live to ride Harley.


Almost every Harley enthusiast is connected to the spirit of motorcycling. Riding a Harley is a huge part of their lives. Harley riders will not be able to live to the fullest if they don’t ride their Harleys.


This Harley Davidson slogan perfectly depicts the Harley biker’s lifestyle and his commitment to the brand.


The words in the slogan may sound very simple, but it includes the whole world for a Harley Davidson lover.


For Harley lovers, these motorcycles aren’t only a mode of transportation, but they are also a way to escape boredom. It is something very special and close to their heart, which makes them feel alive.

1.3 “All for Freedom, Freedom for All.”

Harley Davidson Slogan: “All for Freedom, Freedom for All.”
Photo Credit: @HarleyDavidsonIndia 

The most recent and current Harley Davidson slogan involves freedom. Freedom is a word that has been associated with Harley-Davidson for a very long time. According to most American bikers, riding a Harley motorbike is what sets them free.


For a motorcyclist to be a true biker, he has to be free of all the thoughts and worries that are not letting him ride. Motorcycling is not about traveling to work or college. Riding a motorcycle is about setting yourself free, opening the throttle, and visiting unexplored places.


The Harley Slogan: “All for Freedom, Freedom for All” was introduced in 2017. It was a part of a new branding strategy.


There is a reason why Harley Davidson is associated with the term ‘freedom’. This American bike brand has a history of standing firm with the country whenever needed. Whether it was World War 1 or World War 2, Harley never backstepped. It has not only contributed to wars, but it stood right in the front row for the country.


This is the the main reason why Harley Davidson is a firm believer in ‘Freedom’. The company wants all riders to have a taste of freedom as they ride Harley Davidson motorbikes.

1.4 “Screw It, Let’s Ride.”

Harley Davidson has faced many serious problems, including economic downturns and world wars in its lifetime. Similarly, being a true patriot, Harley riders have also faced many tough times, along with Harley.


After going through thick and thin and dealing with all the problems, Harley has one thing to say: “Screw It, Let’s Ride.”


Harley Davidson never seems to complain about the tough times it has faced throughout. In the end, what still gets you going is the ride. So, screw all the problems and stress and ride.


Take your two-wheeled ride and head towards the open roads if you feel stressed. If you are a true Harley Davidson fan, only a ride can fix you.


This Harley Davidson tagline is based on the research. The latest research in the motorcycling field suggests that riding a motorbike reduces the level of stress and generates happy hormones in riders’ bodies.


So, next time you feel down, just go for a long ride on your Harley Davidson.

2. Harley Davidson Quotes

Harley Davidson Quotes

Being one of the oldest motorcycle brands, Harley Davidson has an army of fans promoting the company in many ways. There are many Harley quotes and Harley Davidson captions that are associated with the company. However, they are written by true Harley fans who know what riding a Harley means and feels like.


The Harley quotes are not only to boast about Harley Davidson bikes. These quotes are to inspire and motivate you towards riding a Harley.


Let’s have a look at some of the most famous quotes about Harley Davidson :


  • “The only thing better than one Harley is two Harleys.”


  • “Harley Davidson doesn’t leak oil; they just make their territory.”


  • “Some people are riding Royal Enfield because they can’t afford Harley Davidson.”


  • “Harleys are more than just motorcycles. They’re a symbol of freedom, independence, and adventure.”


  • “There is nothing like the feeling of the wind in your hair and the rumble of a Harley in your soul.”


  • “Don’t Fear Dying. Fear Not Living. Let’s Ride!”


  • “It’s like a first date without the awkward silence.”


  • “If You’re gonna do it… Do it on a Harley!”


  • “Harley Riders are a family. We’re all connected by our love of the open road.”


  • “A Harley is an investment in your future. It’s something you’ll cherish for years to come.”


  • “Once you ride a Harley, you’ll never want to ride anything else.”


  • I’d rather be broke and riding a Harley than rich and driving a car.”

3. Funny Harley Davidson Quotes

 Funny Harley Davidson Quotes
  • "You don't buy a Harley with your mind; you buy it with your heart and your balls."


  • "I'm a pretty informal guy. I ride a Harley."


  • “I promise, Honey, this is my last ride.”


  • “Ride it like you stole it.”


  • “You don’t always need a plan. You just need balls & bike.”


  • “An intellectual is a man who doesn't know how to park a bike.”


  • “Put something exciting between your legs.”


  • “I plan to be behind bars this weekend.”


  • “Only a biker knows why a dog sticks his head out the car window.”


  • “She told me to whisper something sexy in her ear, so I said: ‘I drive a Harley’.”


  • “Harley-Davidson: Turning Gas Into Noise Since 1903.”


  • “Why I ride a Harley Davidson? Because Baseball, Cricket, & Tennis only require one ball.”

4. Frequently Asked Questions (FAQs)

4.1 What Is Harley Davidson's Mission Statement?

Harley Davidson Mission Statement:


“More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.”

4.2 What Is Harley Davidson’s Vision Statement?

Harley Davidson Vision Statement:


“Building our legend and leading through innovation, evolution, and emotion.”

4.3 What Is the Slang for Harley-Davidson?

"HOG": The Slang for Harley-Davidson

Harley Davidson motorcycles are also known as “HOG”. You must have heard many riders referring to their Harley bikes as hogs. The term ‘hog’ has been used for Harleys for more than a century.


As per the history of Harley Davidson, the term “HOG” originally originated from a baby pig named Johnny. The baby pig was considered to bring good luck to the Harley Davidson Racing team. It was believed to be the mascot of the Harley racing team.


However, later, the company formalized the term as an abbreviation for Harley Owners Group.

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