Triumph Motorcycles America Announces 20-City British Invasion Tour in January 2024

Almost all major motorcycle manufacturing companies around the world launch their latest lineup in the first few weeks of the new year. For January 2024, the biggest and most-anticipated motorcycle demonstration in America was expected to come from Harley Davidson. But since Harley Davidson offers a virtual presentation only, Triumph Motorcycles has garnered all the attention by announcing a physical exhibition in America called the 20-City British Invasion Tour. As the name suggests, the British motorcycle brand is all set to invade the prime locations in America with its eye-catching motorcycles. For motorcycle enthusiasts, it is not only an entertaining event but also an opportunity to get hands-on with the 2024 Triumph motorcycle lineup.

Through various press releases, Triumph Motorcycles America has already introduced much of its 2024 motorcycle lineup, which includes new additions, revised versions of older favorite motorcycles with upgrades and improvements, and exclusive limited edition models that harken back to the most iconic Triumph motorcycles. But unlike other years, Triumph not only announced its 2024 lineups this year but has also come up with a new way to exhibit these bikes by launching the 20-city British Invasion Tour. During this on-road event, the British manufacturer will showcase new models from each brand’s lineup and the latest TF 250-X off-road bike at different dealerships in the 20 most famous cities across the United States.

This first-of-its-kind on-road event will commence from January 9 to the end of February 2024. At each stop, Triumph Motorcycle America will showcase its best selections in a one-night-only first-glance exhibition format. The event venue will also have entertainment, activities, food, and drinks. The entire tour is completely free of cost for the public; however, those attending as guests are required to register for participation. The guests can get all the details about registration and tour location by visiting Triumph on Tour.

Kicking off today in Los Angeles, California, this first largest motorcycle event of 2024 also includes the unveiling of the Triumph Trident 660, some already known and some all-new bikes. A chance to get up-close with exclusive 2024 Triumph two-wheelers has the entire city brimming with excitement. Triumph motorcycle enthusiasts can also get personal with Triumph executives, asking questions about the new additions.

In 2024, the new Triumph motorcycles are expected to greatly impact America’s motorcycle scene and market. These latest motorcycles and the celebratory tour harkens back to the 1960s when British rock bands took over the American music industry, giving rise to a new era altogether. Here are some of the most inspiring Triumph models you can get an overview of by attending this event.

• All-New Triumph TF 250-X
• All-New Triumph Scrambler 400 X
• All-New Triumph Speed 400
• All-New Triumph Scrambler 1200 X
• All-New Triumph 660 Model
• All-New Special Edition Models
• Revised Triumph Scrambler 1200 XE
• Updated Tiger 900 Rally Pro and GT Pro